Competing In The Age Of AI

Outline

Competing In The Age Of AI (2020) explains how artificial intelligence is changing the way companies are built and compete. Marco Iansiti and Karim Lakhani show how firms such as Amazon and Ant Group use data, algorithms, and networks as the core of their operations, allowing them to grow in ways traditional companies cannot. The book offers guidance for leaders who want to transform their organisations.

• Artificial intelligence is changing how companies are built, not just how they compete in their markets.
• Firms such as Amazon and Ant Group place data, algorithms, and networks at the core of their operations.
• Building operations around data and algorithms lets these companies grow in ways traditional companies cannot.
• Leaders who want to transform their organisations need to rethink how the company itself is structured and run.

Marco Iansiti and Karim Lakhani are professors at Harvard Business School who study technology, innovation, and digital transformation. Iansiti leads research on how companies compete in digital markets, and Lakhani co-founded Harvard’s Digital Initiative and a laboratory that studies innovation. Together they wrote Competing In The Age Of AI.