Change by Design
Tim Brown
Drive innovation through design thinking that combines empathy, experimentation, and rapid prototyping to solve business and social challenges.
21 min
Listen to the intro
What is Change by Design about?
Change by Design (2009) introduces design thinking, a creative, human-centred approach to solving problems. Tim Brown explains how designers observe people’s real needs, generate many ideas, build quick prototypes, and test them, and shows how businesses, governments, and nonprofits can use the same process to innovate. The book helped bring design thinking into mainstream management.
Who should read Change by Design?
- Managers who want to build a culture of innovation
- Entrepreneurs designing products around real customer needs
- Public sector and nonprofit leaders tackling social challenges



















