The Secret of Culture Change

Outline

The Secret of Culture Change (2023) explains how leaders can transform the culture of an organisation through actions that become powerful stories. Drawing on interviews with more than fifty business leaders, Manoel Amorim, Jay B. Barney, and Carlos Júlio show how bold, visible decisions shape what people believe about their company. The book offers a practical approach for building authentic stories that change behaviour.

• Leaders change an organisation's culture most effectively through actions that people see and retell as stories.
• Bold, visible decisions shape what employees and others believe about their company.
• The authors draw on interviews with more than fifty business leaders to show how this works.
• Stories that change behaviour have to be authentic, not slogans or announcements.
• Authentic stories help align people with the company's strategy and shift how they act.

Manoel Amorim, Jay B. Barney and Carlos Júlio combine academic research with long experience in business leadership. Barney is an American professor of strategic management known for his influential research on competitive advantage, while Amorim and Júlio are Brazilian executives who have led major companies.