100 Things Every Designer Needs to Know About People

Outline

100 Things Every Designer Needs to Know About People (2011) explains how people see, think, remember, decide, and feel, and what this means for designing websites, products, and presentations. Susan M. Weinschenk presents one hundred short, research-based insights from psychology and neuroscience, each with practical takeaways. The book helps designers create experiences that are easier and more satisfying to use.

• The book gathers one hundred short insights from psychology and neuroscience, each paired with practical takeaways for designers.
• It explains how people see, think, remember, decide, and feel, and ties each of these to design choices.
• The lessons apply to websites, products, and presentations, not just one type of design work.
• The goal is experiences that are easier and more satisfying for people to use.

Susan M. Weinschenk is an American behavioural psychologist, author, and consultant who applies brain science to design, marketing, and user experience. Known as The Brain Lady, she has advised many organisations and taught widely on how people think and behave. Her books include 100 Things Every Designer Needs to Know About People and How to Get People to Do Stuff.