The Icarus Deception

Outline

The Icarus Deception (2012) retells the Greek myth of Icarus, who flew too close to the sun, and reminds readers that he was also warned not to fly too low. Seth Godin argues that today the bigger danger is playing it safe and blending in. He encourages readers to see themselves as artists, create meaningful work, build connections, and have the courage to share their ideas.

• The Icarus myth has a forgotten half: Icarus was also warned not to fly too low.
• Today the bigger danger is playing it safe and blending in with everyone else.
• Seth Godin encourages you to see yourself as an artist, whatever your job title is.
• Meaningful work means creating something of your own, not just following instructions.
• Building real connections with others and sharing your ideas with courage is part of the work.

Seth Godin is an American entrepreneur, marketer, and bestselling author of more than twenty books on marketing, leadership, and change. He is known for his popular daily blog and for ideas such as permission marketing and tribes. His books include Purple Cow, Linchpin, The Icarus Deception, and This Is Marketing.