Think This, Not That
Josh Axe
Transform fear and self-doubt through 12 mindset shifts that build purpose, confidence, resilience, and a more intentional life.

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Outline
What's it about?
Think This, Not That (2024) presents twelve shifts in thinking intended to help readers replace limiting assumptions with more constructive perspectives. It discusses purpose, identity, resilience, relationships, personal responsibility, and the importance of shaping daily decisions around the person one hopes to become.
Key ideas
- The book is built around twelve shifts in thinking, each meant to replace a limiting assumption with a more constructive view.
- Fear and self-doubt can be worked on by changing how you think, not only by changing your circumstances.
- Purpose and identity are treated as starting points for building confidence and a more intentional life.
- Resilience, relationships, and personal responsibility each get their own attention as areas where your mindset shapes your results.
- Daily decisions are most useful when they are guided by the kind of person you hope to become.
About the author
Josh Axe is an American author, entrepreneur, and wellness educator with a professional background in natural health and nutrition. He founded several health and education ventures and writes about habits, mindset, personal development, and approaches to improving everyday wellbeing.
Questions people ask
What is Think This, Not That about?
Think This, Not That by Josh Axe, published in 2024, presents twelve shifts in thinking to help readers replace limiting assumptions with more constructive ones. It covers purpose, identity, resilience, relationships, and personal responsibility.
Who is Think This, Not That for?
It suits readers dealing with fear or self-doubt who want a more purposeful and confident way of thinking. It also fits anyone interested in how mindset and daily choices shape the person they become.
How long is the Think This, Not That summary on Durar?
The Durar summary takes about 15 minutes to read or listen to. It gives you the twelve mindset shifts and the main ideas without reading the full book.
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