Speak Like a CEO

Outline

Speak Like a CEO (2005) teaches the communication skills that help leaders inspire confidence and influence others. Suzanne Bates explains how to develop a clear message, tell compelling stories, handle tough questions, present with presence, and speak authentically in any setting. The book offers practical techniques for anyone who wants to communicate like a confident leader.

• Leaders earn confidence and influence by treating communication as a skill that can be learned and practised.
• A clear message comes first; everything else you say should support it.
• Compelling stories help leaders connect with an audience and move people to act.
• Tough questions can be handled with preparation rather than avoided or answered defensively.
• Presenting with presence and speaking authentically works in any setting, from the boardroom to a crisis.

Suzanne Bates is an American executive coach, author, and former television news anchor who founded Bates Communications, a firm that helps leaders improve their communication and executive presence. She has coached senior executives at many major companies. Her books include Speak Like a CEO and All the Leader You Can Be.