Purple Cow

Outline

Purple Cow (2003) argues that in a crowded market, safe and ordinary products are invisible, and only remarkable ones get noticed. Seth Godin explains why traditional advertising has lost its power and how businesses can build products and ideas worth talking about, so that early adopters spread the word for them. The book became a marketing classic and introduced the idea of being remarkable to a wide audience.

• In a crowded market, safe and ordinary products become invisible, and only remarkable ones get noticed.
• Traditional advertising has lost much of its power to reach and persuade people.
• Businesses should build products and ideas that are worth talking about, instead of relying on ads.
• Early adopters spread the word for you when a product is truly remarkable.
• The book made the idea of being remarkable familiar to a wide audience and became a marketing classic.

Seth Godin is an American entrepreneur, marketer, and bestselling author of more than twenty books on marketing, leadership, and change. He is known for his popular daily blog and for ideas such as permission marketing and tribes. His books include Purple Cow, Tribes, Linchpin, and This Is Marketing.