Possible
William Ury
Expand your vision of what society can achieve through human potential, systemic change, and optimism grounded in reality.

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Outline
What's it about?
Possible (2024) shows how to handle conflict constructively in a divided world, from family disagreements to workplace tensions and international crises. William Ury draws on decades of experience as a negotiator to describe three victories: going to the balcony to gain perspective, building a golden bridge for the other side, and engaging the third side, the surrounding community. The book offers practical hope that difficult conflicts can be transformed.
Key ideas
- Conflict can be handled constructively, whether it appears in a family, at work, or between nations.
- William Ury builds his approach on decades of experience as a negotiator.
- The first victory is going to the balcony, which means stepping back to gain perspective.
- The second victory is building a golden bridge that lets the other side move toward agreement.
- The third victory is engaging the third side, the surrounding community, in resolving the conflict.
About the author
William Ury is an American negotiation expert and co-founder of the Harvard Negotiation Project. He has advised governments, companies, and communities and served as a mediator in conflicts around the world. He is co-author of Getting to Yes and author of Getting Past No, The Power of a Positive No, and Possible.
Questions people ask
What is the main idea of Possible by William Ury?
The book argues that even difficult conflicts can be transformed through three victories: going to the balcony, building a golden bridge, and engaging the third side. It offers practical hope grounded in reality.
Who is Possible for?
It suits anyone dealing with conflict, from family disagreements and workplace tensions to larger social divisions. Readers who want a practical, hopeful approach to negotiation will find it useful.
How long is the Durar summary of Possible?
The Durar summary takes about 15 minutes to read or listen to. It covers the three victories and the main ideas of the book.
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