The Creative Thinking Handbook
Chris Griffiths & Melina Costi
Generate better ideas and solve problems creatively with practical tools like mind mapping, ways past mental blocks, and habits that help creativity thrive in teams.

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Outline
What's it about?
The Creative Thinking Handbook (2019) offers practical tools and techniques for generating ideas and solving problems more creatively. Chris Griffiths & Melina Costi explain how to overcome mental blocks, use methods such as mind mapping and structured brainstorming, and build a culture in which creativity thrives. The book is designed for individuals and teams who want to think more flexibly and innovate at work.
Key ideas
- Creativity can be practised as a set of learnable tools and techniques, not treated as a rare talent.
- Mental blocks get in the way of good ideas, and there are practical ways to get past them.
- Mind mapping is one method for generating ideas and working through problems more creatively.
- Structured brainstorming gives a group a clearer process than simply throwing out ideas at random.
- Teams do their most creative work in a culture built to support it, which leaders can deliberately shape.
About the author
Chris Griffiths & Melina Costi combine expertise in creative thinking and business writing. Griffiths is a British entrepreneur and creativity expert who founded a company that develops visual thinking and mind-mapping software. Costi is a British writer and editor who specialises in business and personal development. Together they wrote The Creative Thinking Handbook.
Questions people ask
Who is The Creative Thinking Handbook for?
It is written for individuals and teams who want to think more flexibly and innovate at work. Anyone who needs fresh ideas or better ways to solve problems can use its tools.
What is the main idea of The Creative Thinking Handbook?
Chris Griffiths and Melina Costi argue that creativity can be built with practical methods such as mind mapping and structured brainstorming. They also show how to overcome mental blocks and create a culture where creativity thrives.
Is The Creative Thinking Handbook worth reading, and how long is the Durar summary?
It suits readers who want hands-on techniques rather than theory, whether working alone or in a team. The Durar summary takes about 15 minutes to read or listen to, so you can judge the core ideas quickly.
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