Measure What Matters

Outline

Measure What Matters (2018) explains how Objectives and Key Results, known as OKRs, help organisations set ambitious goals and track progress. John Doerr describes how he learned the system from Andy Grove at Intel and introduced it to Google and other companies. Through stories from leaders, the book shows how OKRs improve focus, alignment, accountability, and the courage to aim high.

• OKRs, short for Objectives and Key Results, are a way for organisations to set ambitious goals and track progress toward them.
• John Doerr learned the OKR system from Andy Grove at Intel, then introduced it to Google and other companies.
• OKRs create focus by pointing a team's effort at a few goals instead of many.
• The system builds transparency, alignment, and accountability by making goals and progress visible and measurable.
• Stories from business leaders show how OKRs give people the courage to aim high.

John Doerr is an American venture capitalist and longtime leader at the firm Kleiner Perkins, where he was an early investor in companies such as Google and Amazon. His other books include Speed and Scale, a plan for addressing climate change.