How to Grow Your Small Business

Outline

How to Grow Your Small Business (2023) offers a practical step-by-step plan for owners who want to turn a struggling or stalled business into a growing one. Donald Miller compares a business to an aeroplane, explaining how overhead, products, leadership, marketing, sales, and cash flow must work together to keep it flying. The book includes simple tools for clarifying the message, focusing on profitable products, and managing money wisely.

• A business works like an aeroplane: overhead, products, leadership, marketing, sales, and cash flow must all work together to keep it flying.
• The book gives a step-by-step plan for turning a struggling or stalled business into one that grows.
• Simple tools help you clarify your message so customers understand what you offer.
• Focusing on your most profitable products is a more effective path to growth than spreading effort across everything.
• Managing money wisely is treated as a core part of growth, not an afterthought.

Donald Miller is an American author and entrepreneur and the CEO of StoryBrand and Business Made Simple, companies that help businesses clarify their marketing and grow. He is best known for Building a StoryBrand, which has helped many companies communicate more clearly with customers. He has written several bestselling books.