Building a StoryBrand 2.0

Name: Building a StoryBrand 2.0
Author: Donald Miller

Donald Miller

Make your customer the hero with a clear brand story that builds trust, sharpens your message, and inspires action.

12 min6 Chapters

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Outline

What's it about?

Building a StoryBrand 2.0 (2025) presents an updated framework for creating clear marketing messages through the principles of storytelling. Donald Miller explains that customers should be positioned as the heroes of the story while the business acts as a trusted guide. The book helps organisations clarify customer problems, communicate value, present a simple plan, and invite people to take action.

Key ideas

Customers should be the hero of your brand story, not your business.
Your business works best in the role of a trusted guide who helps the customer succeed.
Clear marketing starts by naming the specific problem your customer is facing.
Customers respond to a simple plan that shows them how to move forward.
Every message should end with a clear invitation to take action.

About the author

Donald Miller is an American author, speaker, and business executive who founded StoryBrand and Business Made Simple. He helps organisations clarify their messages, strengthen their marketing, and improve business operations. His work combines storytelling principles with practical frameworks designed for entrepreneurs, marketers, and organisational leaders.

Questions people ask

What is Building a StoryBrand 2.0 about?

It is an updated framework from Donald Miller for writing clear marketing messages using the principles of storytelling. The central idea is to make the customer the hero and your business the trusted guide.

Who should read Building a StoryBrand 2.0?

It is written for organisations and businesses that want to clarify their message, explain their value, and persuade people to act. Anyone working in marketing, sales or communication can use its ideas.

How long is the Durar summary of Building a StoryBrand 2.0?

The Durar summary takes about 15 minutes to read or listen to. It covers the core framework: the customer's problem, your value, a simple plan, and a clear call to action.