A Year of Creativity

Outline

A Year of Creativity (2024) offers 52 practical ideas for strengthening creativity, innovation, and inspiration in professional life. Organised around the seasons of the year, the book treats creativity as a skill that can be developed through habits, questions, collaboration, observation, and structured experimentation. Each section provides an approachable exercise or perspective that individuals and teams can use to generate ideas, overcome routine thinking, and approach workplace challenges differently.

• Creativity is a skill you can develop, not a fixed talent that some people are born with and others lack.
• The book offers 52 practical ideas, one for each week of the year, aimed at professional life.
• Its ideas are arranged by the seasons, so you can work through them gradually across a full year.
• Habits, good questions, collaboration, observation and structured experimentation are the main ways to build creative thinking.
• Each section gives an exercise or a fresh perspective that individuals and teams can use to break out of routine thinking.

Kathryn Jacob and Sue Unerman are British business leaders and authors who have collaborated on books about creativity, workplace culture, belonging, and professional opportunity. Jacob is the chief executive officer of the cinema advertising company Pearl & Dean, while Unerman has held senior leadership positions in the media and advertising industry. Their writing combines organisational experience with practical strategies that leaders and teams can apply in everyday work.