Building a StoryBrand 2.0
Make your customer the hero with a clear brand story that builds trust, sharpens your message, and inspires action.
12 min
Listen to the intro
What is Building a StoryBrand 2.0 about?
Building a StoryBrand 2.0 (2025) presents an updated framework for creating clear marketing messages through the principles of storytelling. Donald Miller explains that customers should be positioned as the heroes of the story while the business acts as a trusted guide. The book helps organisations clarify customer problems, communicate value, present a simple plan, and invite people to take action.
Who should read Building a StoryBrand 2.0?
- Business owners whose marketing messages confuse potential customers
- Marketers who want copy that drives real action
- Entrepreneurs launching a product and needing a clear pitch

