This Could Be Our Future

Outline

This Could Be Our Future (2019) argues that the belief that money is all that matters has shaped society in harmful ways. Yancey Strickler proposes an alternative approach he calls Bentoism, which encourages people and organisations to weigh long-term values such as community, knowledge, and purpose alongside financial success. The book offers a hopeful vision of a more generous and balanced future.

• The belief that money is all that matters has shaped society in harmful ways, according to Yancey Strickler.
• Strickler proposes an alternative approach called Bentoism, which widens how people and organisations think about value.
• Bentoism encourages weighing long-term values such as community, knowledge, and purpose alongside financial success.
• The book is aimed at both individuals and organisations that want to judge their choices by more than profit.
• It offers a hopeful picture of a more generous and balanced future rather than a purely critical one.

Yancey Strickler is an American entrepreneur and writer who co-founded Kickstarter, the crowdfunding platform that has helped fund hundreds of thousands of creative projects, and served as its CEO. He writes and speaks about values, creativity, and alternatives to purely financial thinking. This Could Be Our Future is his first book.