The Innovation Mindset

Outline

The Innovation Mindset (2022) presents eight steps for turning promising ideas into products, services, and improvements that create genuine value. It emphasises beginning with a real customer problem, testing assumptions, building support, learning from setbacks, and creating an organisational culture where curiosity can lead to useful results.

• The book lays out eight practical steps for turning promising ideas into products, services, and improvements that create genuine value.
• Innovation should begin with a real customer problem, not with an idea in search of a use.
• Assumptions behind an idea need to be tested before they are trusted.
• Good ideas rarely succeed alone, so building support around them is part of the work.
• Setbacks are a source of learning, and a culture of curiosity can lead to useful results.

Lorraine Hudson Marchand and John Hanc combine expertise in innovation, organisational strategy, teaching, and professional writing. Marchand has advised established companies and emerging ventures on developing new ideas, while Hanc is an experienced journalist and author who helps communicate complex subjects through clear storytelling.