The Design Thinking Workbook

Outline

The Design Thinking Workbook (2022) is a hands-on guide to design thinking, an approach to solving problems and creating new ideas by starting with people’s real needs. CJ Meadows and Charvi Parikh lead readers through essential skills such as observing users, framing problems, generating ideas, building simple prototypes, and testing them. With exercises and visual tools, the book helps businesses, educators, and entrepreneurs innovate more effectively.

• Design thinking solves problems and creates new ideas by starting with people's real needs rather than assumptions.
• Observing users closely is an essential first skill, because it shows what people actually need.
• Framing the problem clearly comes before generating ideas, so effort goes toward the right challenge.
• Simple prototypes let you test an idea early, before investing heavily in building it.
• Exercises and visual tools make the process practical for businesses, educators, and entrepreneurs.

CJ Meadows and Charvi Parikh combine academic research with practical experience in innovation. Meadows holds a doctorate from Harvard Business School and leads the innovation and entrepreneurship centre at S P Jain School of Global Management, while Parikh is an innovator working across education, business, and social enterprise.