The Art of the Tale
Steven James and Tom Morrisey
Lead through compelling stories that build trust, communicate vision, inspire change, and make your message unforgettable.

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Outline
What's it about?
The Art of the Tale (2002) explores the principles that make stories engaging, memorable, and emotionally meaningful. It discusses character, conflict, structure, setting, point of view, and revision while showing how disciplined craftsmanship can transform an initial concept into a compelling narrative.
Key ideas
- Engaging, memorable stories rest on a small set of principles that can be learned and practised.
- Character, conflict, structure, setting, and point of view are the core elements of a story.
- Revision is part of the craft, not an afterthought, and it sharpens a story.
- Disciplined craftsmanship can turn a rough initial idea into a compelling narrative.
- Stories can build trust, communicate vision, and make a message hard to forget.
About the author
Steven James and Tom Morrisey are American authors with experience in fiction, teaching, editing, and storytelling. James is known for novels and writing instruction, while Morrisey has worked as an author and editor and has drawn on a wide range of experiences to enrich his narrative work.
Questions people ask
What is The Art of the Tale about?
It explores the principles that make stories engaging, memorable, and emotionally meaningful. It covers character, conflict, structure, setting, point of view, and revision.
Who should read The Art of the Tale?
It suits leaders, managers, marketers, and anyone who wants to communicate more persuasively through stories. Writers and creative thinkers will also find its craft principles useful.
How long is the Durar summary of The Art of the Tale?
The Durar summary takes about 15 minutes to read or listen to. It gives you the main ideas of the book from Steven James and Tom Morrisey without reading the full text.
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