The 12 Traits of the Greats

Outline

The 12 Traits of the Greats (2020) identifies twelve qualities that the author associates with exceptional achievement, including discipline, courage, vision, persistence, integrity, and a commitment to serving others. Through practical lessons and motivating examples, the book encourages readers to strengthen their character, recognise opportunities, and translate ambitious goals into consistent action.

• The book names twelve character qualities that the author links to exceptional achievement.
• Discipline, courage, vision, persistence, integrity, and a commitment to serving others are among the traits it covers.
• Lasting success, in this view, rests on strengthening your character rather than on talent alone.
• Practical lessons and motivating examples show how great achievers lived out these qualities.
• Ambitious goals only matter once they are turned into consistent, everyday action.

Dave Martin is an American author, speaker, coach, and business adviser known for teaching principles of leadership, personal growth, and achievement. He has worked with entrepreneurs, executives, athletes, and organisations, helping them develop stronger habits, overcome limiting beliefs, and pursue meaningful goals.