Storytelling with Data

Outline

Storytelling with Data (2015) teaches how to turn numbers into clear, convincing visual stories. Cole Nussbaumer Knaflic shows how to understand your audience, choose the right chart, remove clutter, direct attention to what matters most, and build a message that leads to action. With many before-and-after examples, the book has become a go-to guide for analysts, managers, and anyone who presents data.

• Understand your audience first, because the right way to show data depends on who is reading it and what they need.
• Choosing the right chart for the message matters more than choosing the most impressive-looking one.
• Remove clutter from your visuals so that nothing distracts from the point you want people to see.
• Direct attention deliberately to what matters most, so viewers notice the key insight without searching for it.
• Build your message as a story that leads the audience toward a clear action.

Cole Nussbaumer Knaflic is an American data visualisation expert, author, and founder of the company storytelling with data, which trains organisations to communicate effectively with data. She previously worked on analytics teams at Google. Her books include Storytelling with Data, its practical workbook, and Storytelling with You.