Rewired
Eric Lamarre, Kate Smaje and Rodney Zemmel
Rewire your organisation for the digital and AI age with McKinsey's six capabilities, from a business-led roadmap and the right talent to usable data and adoption that sticks.

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Outline
What's it about?
Rewired (2023) is a practical guide to digital and AI transformation for large organisations. Drawing on McKinsey’s experience with hundreds of companies, Eric Lamarre, Kate Smaje and Rodney Zemmel explain the six key capabilities for success: a clear business-led roadmap, the right talent, a flexible operating model, modern technology, data that is easy to use, and effective adoption across the organisation.
Key ideas
- Digital and AI transformation in a large organisation needs a clear roadmap led by the business, not by the technology team alone.
- Success rests on six capabilities: roadmap, talent, operating model, technology, data and adoption across the organisation.
- Having the right talent is a core capability, not an afterthought, when an organisation sets out to transform.
- Data only creates value when people across the organisation can use it easily.
- A transformation only counts when adoption is effective and people throughout the organisation actually use the new tools and ways of working.
About the author
Eric Lamarre, Kate Smaje and Rodney Zemmel are senior partners at the global consulting firm McKinsey & Company, where they have led the firm’s work on digital transformation, technology, and analytics. They have advised leaders at many of the world’s largest organisations on how to use technology to improve performance. Rewired brings together their experience.
Questions people ask
Who is Rewired by Eric Lamarre, Kate Smaje and Rodney Zemmel for?
It is written for leaders of large organisations planning digital and AI transformation. It is a practical guide drawn from McKinsey's experience with hundreds of companies.
What is the main idea of Rewired?
Transformation succeeds when an organisation builds six capabilities: a business-led roadmap, the right talent, a flexible operating model, modern technology, easy-to-use data and effective adoption.
How long does the Durar summary of Rewired take?
The Durar summary takes about 15 minutes to read or listen to. It covers the six capabilities the authors describe, so you can decide whether the full book is worth your time.
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