New to Big

Outline

New to Big (2019) shows how established companies can keep growing by creating new businesses the way startups do. David Kidder and Christina Wallace describe a system for generating ideas, testing them quickly, and funding the most promising ones step by step, much like venture capitalists. The book offers large organisations a practical framework for turning innovation into a permanent part of how they operate.

• Established companies can keep growing by building new businesses the way startups do, instead of relying only on their existing products.
• A growth engine is a repeatable system that generates new ideas, tests them, and scales the ones that work.
• New ideas should be tested quickly and cheaply before a company commits serious resources to them.
• Funding the most promising ideas step by step, as venture capitalists do, limits risk while keeping momentum.
• Innovation works best when it becomes a permanent part of how a large organisation operates, not a one-time project.

David Kidder and Christina Wallace combine experience in entrepreneurship and business education. Kidder is the cofounder and chief executive of Bionic, a firm that helps large companies build new growth businesses, and Wallace is an entrepreneur who teaches at Harvard Business School.