Do Bigger Things
Dan McClure and Jennifer Wilde
Tackle ambitious challenges through system innovation that turns complex ideas into transformative solutions and lasting impact.

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Outline
What's it about?
Do Bigger Things (2024) argues that organisations must move beyond small improvements when confronting complex challenges and major opportunities. It introduces ecosystem innovation, an approach that brings together different organisations, technologies, specialists, and resources to create solutions that no single participant could deliver alone.
Key ideas
- Organisations facing complex challenges and major opportunities need to move beyond small, incremental improvements.
- Ecosystem innovation brings together different organisations, technologies, specialists, and resources around a shared goal.
- Some solutions are too big for any single participant, so they only work when several parties build them together.
- The book, published in 2024, aims to help leaders turn complex ideas into solutions with lasting impact.
About the author
Dan McClure and Jennifer Wilde are innovation strategists who specialise in designing and coordinating complex initiatives involving multiple organisations and industries. Their work helps leaders understand interconnected systems, organise diverse partners, and transform ambitious ideas into practical programmes capable of producing significant change.
Questions people ask
What is the main idea of Do Bigger Things?
The book argues that organisations should stop relying on small improvements when problems are complex. It offers ecosystem innovation, which combines organisations, technologies, specialists, and resources to create solutions no single participant could deliver alone.
Who is Do Bigger Things for?
It suits leaders, managers, and professionals who face ambitious challenges and want to think beyond incremental change. Anyone interested in business strategy, innovation, or creative thinking can also find it useful.
How long is the Do Bigger Things summary on Durar?
The Durar summary of Do Bigger Things by Dan McClure and Jennifer Wilde takes about 15 minutes to read or listen to. It covers the core argument and the idea of ecosystem innovation.
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