Amazon

Outline

Amazon (2019) explains how Amazon grew from an online bookstore into one of the world’s most powerful retailers. Natalie Berg & Miya Knights examine the company’s focus on customers, its use of data and technology, its logistics network, and its expansion into areas such as groceries and smart devices. The book also explores what other retailers can learn and how shopping may change in the future.

• Amazon grew from an online bookstore into one of the world's most powerful retailers.
• A constant focus on customers sits at the centre of the company's strategy.
• Amazon uses data and technology to shape how it sells and serves people.
• Its logistics network is a core part of how the company operates.
• Other retailers can learn from Amazon's expansion into groceries and smart devices, and from how shopping may change.

Natalie Berg & Miya Knights are experts in retail and technology. Berg is a retail analyst and founder of the consultancy NBK Retail, who frequently comments on the future of shopping. Knights is a retail technology analyst, publisher, and author who has written extensively on digital commerce. Together they wrote Amazon and Retail Technology.