2030

Outline

2030 (2020) explores the major trends that will reshape the world by the year 2030, including ageing populations, a growing middle class in Asia and Africa, urbanisation, climate change, new technologies, and changing roles for women. Mauro Guillén explains how these trends interact and shows how individuals, businesses, and governments can prepare for a very different future.

• Populations are ageing, and this will reshape how societies work, spend and care for their people.
• The middle class is growing quickly in Asia and Africa, shifting where economic demand and opportunity are found.
• Urbanisation, climate change and new technologies do not act alone; they interact and amplify one another.
• Women's roles are changing, and this is one of the major forces shaping the world by 2030.
• Individuals, businesses and governments can prepare for a very different future by understanding these trends early.

Mauro Guillén is a Spanish sociologist and management scholar who has taught at the Wharton School of the University of Pennsylvania and served as dean of the Cambridge Judge Business School. He is known for his research on global economic, demographic, and social trends. His books include 2030 and The Perennials.