Amazon
Go inside Amazon’s rise to discover the strategies that transformed retail, customer expectations, and the future of shopping.
18 min
Listen to the intro
What is Amazon about?
Amazon (2019) explains how Amazon grew from an online bookstore into one of the world’s most powerful retailers. Natalie Berg & Miya Knights examine the company’s focus on customers, its use of data and technology, its logistics network, and its expansion into areas such as groceries and smart devices. The book also explores what other retailers can learn and how shopping may change in the future.
Who should read Amazon?
- Retail managers competing against Amazon's growing dominance
- Entrepreneurs building customer-focused e-commerce businesses
- Anyone curious about the future of shopping

