Why We Do What We Do

Outline

Why We Do What We Do (1995) explains why rewards, pressure, and control often weaken motivation instead of strengthening it. Edward L. Deci draws on decades of research to show that people thrive when they feel autonomous, competent, and connected to others. Written with journalist Richard Flaste, the book offers practical lessons for parents, teachers, managers, and anyone who wants to build lasting motivation in themselves and others.

• Rewards, pressure, and control often weaken motivation instead of strengthening it.
• People thrive when they feel autonomous, competent, and connected to others.
• The book draws on decades of research by Edward L. Deci to explain what drives human motivation.
• Parents, teachers, and managers can apply its practical lessons to support lasting motivation in others.
• The same principles can help you build lasting motivation in yourself.

Edward L. Deci and Richard Flaste combine psychological research with accessible writing. Deci is an American psychologist at the University of Rochester who, with Richard Ryan, developed self-determination theory, one of the most influential theories of human motivation. Flaste is an American journalist and former editor at The New York Times who has co-written several books on science and psychology.