Who Not How
Dan Sullivan with Benjamin Hardy
Achieve bigger goals by finding the right people, delegating effectively, and using collaboration to free your time and multiply your impact.

Listen to the intro
Outline
What's it about?
Who Not How (2020) argues that the key to achieving big goals is not figuring out how to do everything yourself, but finding the right people, the who, to help. Dan Sullivan with Benjamin Hardy explain how asking who can help instead of how can I do this frees up time, reduces stress, and allows teams to accomplish far more. The book offers practical tools for building effective collaborations.
Key ideas
- Big goals are reached faster by finding the right people to help than by working out how to do everything yourself.
- Asking who can help instead of how can I do this changes the way you approach a goal.
- Turning to the right people frees up your time and reduces stress.
- Teams that collaborate well can accomplish far more than one person working alone.
- The book offers practical tools for building effective collaborations and delegating well.
About the author
Dan Sullivan with Benjamin Hardy combines decades of entrepreneurial coaching with psychology research. Sullivan is a Canadian entrepreneurial coach who co-founded Strategic Coach, a programme that has helped thousands of business owners. Hardy is an American organisational psychologist and author of Willpower Doesn’t Work. Together they wrote Who Not How, The Gap and The Gain, and 10x Is Easier Than 2x.
Questions people ask
What is the main idea of Who Not How?
The book argues that the key to big goals is asking who can help rather than how you can do it all yourself. Finding the right people frees your time and multiplies your impact.
Who is Who Not How for?
It suits entrepreneurs, managers and anyone with ambitious goals who feels stretched thin. Its ideas on delegation and collaboration apply to business, career and personal growth.
How long is the Durar summary of Who Not How?
The Durar summary takes about 15 minutes to read or listen to. It covers the book's core argument about shifting from how to who and its practical approach to collaboration.
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