The Story Factor

Outline

The Story Factor (2001) shows why stories persuade people more effectively than facts and arguments alone. Annette Simmons explains six kinds of stories that help leaders build trust and influence, including who-I-am and why-I-am-here stories, vision stories, and teaching stories. With practical advice on listening and telling stories honestly, the book helps readers inspire action in business and life.

• Stories persuade people more effectively than facts and arguments alone, because they reach emotions and values.
• Annette Simmons describes six kinds of stories that help leaders build trust and influence others.
• Who-I-am and why-I-am-here stories let people understand the person behind a message before they decide to trust it.
• Vision stories give people a picture of where you want to go, which helps inspire action.
• Teaching stories carry a lesson, and telling stories honestly while listening well is what makes them work.

Annette Simmons is an American speaker, consultant, and author who specialises in storytelling for leadership and influence. She has helped organisations around the world use stories to communicate, build trust, and handle difficult situations. Her books include The Story Factor, Whoever Tells the Best Story Wins, and Territorial Games.