Say It Well

Outline

Say It Well (2024) teaches how to speak with confidence and impact in any setting, from a toast to a business presentation. Terry Szuplat, drawing on years of writing speeches for a U.S. president, explains how to find your message, tell stories, connect with your audience, and speak with authenticity. The book offers practical techniques for anyone who wants to communicate more powerfully.

• Confident speaking is a skill you can learn, and it applies to any setting, from a toast to a business presentation.
• Before you speak, find your message: know clearly what you want your audience to take away.
• Stories help you connect with an audience and make your message easier to remember.
• Speaking with authenticity means finding your own voice rather than imitating other speakers.
• The author draws on years of writing speeches for a U.S. president to offer practical techniques anyone can use.

Terry Szuplat is an American speechwriter and communications coach who served for eight years as a speechwriter in the White House, writing speeches on foreign policy and national security. He now helps leaders and professionals improve their public speaking. Say It Well is his first book.