Rare Breed

Outline

Rare Breed (2018) celebrates the traits that often get people into trouble but can also make them successful, such as being rebellious, audacious, provocative, and unconventional. Sunny Bonnell and Ashleigh Hansberger share stories of entrepreneurs and leaders who turned their differences into strengths, and show readers how to use their own unusual qualities to build a bold career or business.

• Traits that often get people into trouble, like being rebellious or provocative, can also be the source of their success.
• Rare Breed celebrates being audacious and unconventional instead of treating those qualities as flaws to hide.
• The authors share stories of entrepreneurs and leaders who turned their differences into real strengths.
• Readers are shown how to use their own unusual qualities to build a bold career or business.

Sunny Bonnell and Ashleigh Hansberger are American entrepreneurs, authors, and branding experts who co-founded Motto, a brand strategy agency that works with leading companies. Friends since childhood, they built their business by embracing their own unconventional style. Rare Breed is their first book.