Non-Obvious Thinking

Outline

Non-Obvious Thinking (2020) teaches how to notice what others miss and turn those observations into new ideas. Rohit Bhargava & Ben DuPont describe mindsets such as being observant, curious, flexible, thoughtful, and able to express ideas simply, and show how they can lead to fresh insights in business and life. With practical exercises and examples, the book helps readers think more creatively and anticipate change.

• Creative thinking starts with noticing what other people overlook, then turning those observations into new ideas.
• The book describes five mindsets: being observant, curious, flexible, thoughtful, and able to express ideas simply.
• These mindsets can lead to fresh insights in business and in everyday life.
• Challenging common assumptions and looking for hidden patterns can uncover opportunities that others have missed.
• Practical exercises and examples help readers build the habit of thinking more creatively and anticipating change.

Rohit Bhargava & Ben DuPont combine experience in marketing, trends, and entrepreneurship. Bhargava is an American marketing expert, trend curator, and founder of the Non-Obvious Company, known for his annual Non-Obvious trend reports and books such as Likeonomics. DuPont is an entrepreneur and innovation specialist who helps organisations turn ideas into action.