10x Is Easier Than 2X

Outline

10x Is Easier Than 2X (2023) argues that aiming for ten times growth can actually be simpler than aiming to double results. Dan Sullivan with Benjamin Hardy explain that a 10x goal forces people to let go of most of what they currently do and focus only on the few activities where they add the most value. The book shows how this approach leads to greater freedom, creativity, and impact.

• Aiming for ten times growth can be simpler than aiming to double your results.
• A 10x goal forces you to let go of most of what you currently do.
• Focus on the few activities where you add the most value.
• Eliminating roughly 80% of low-value work frees up room for extraordinary results.
• Working this way leads to greater freedom, creativity, and impact.

Dan Sullivan with Benjamin Hardy combines decades of entrepreneurial coaching with psychology research. Sullivan is a Canadian entrepreneurial coach who co-founded Strategic Coach, a programme that has helped thousands of business owners. Hardy is an American organisational psychologist and author of Willpower Doesn’t Work. Together they wrote Who Not How, The Gap and The Gain, and 10x Is Easier Than 2x.